Bias is largely a cognitive process of being predisposed in favor or against something. Everyone has predispositions. It is part…
President Trump And Brand Management
A fundamental ingredient of brand management is positioning. It is the process of how you make your brand relevant, competitive…
Credit Card Marketing Can Be More Fun Than Selling Soap
Both Credit Cards and Soap for the most part are commodities. With soap it is largely about the very expensive…
Banks Can Learn from Ducks
I recently visited Memphis and stayed at the Peabody Hotel. It is a grand facility with a rich history. Intrigued…
The 4 E's: Adding Fuel to the Marketing Mix
The 4 P’s of marketing was the brain child of Edmund McCarthy, a Notre Dame marketing professor and author. He…
Candy and Credit
When I entered the banking industry some years ago (all right many years ago) I made a practice of looking…
Credit Card Lifecycle Management
The beauty of marketing credit cards lies in the dynamics of the product. Unlike selling soap the product is not…
Winning Is Hard Losing Is Harder: Getting and keeping Customers Is Key
Most of us in any business know the importance of finding customers. Many strategies are deployed to do just that.…
Strategy Framework: Bringing Order to Disorder
Observing big and small businesses over the years it has often been difficult to see the big picture and how…
Cards & Payments: Customer Value You Must Create It and Measure It
Value creation is about understanding customer needs and wants and filling them at a price customers are willing to pay…