When I entered the banking industry some years ago (all right many years ago) I made a practice of looking…
Month: July 2017
Credit Card Lifecycle Management
The beauty of marketing credit cards lies in the dynamics of the product. Unlike selling soap the product is not…
Winning Is Hard Losing Is Harder: Getting and keeping Customers Is Key
Most of us in any business know the importance of finding customers. Many strategies are deployed to do just that.…
Strategy Framework: Bringing Order to Disorder
Observing big and small businesses over the years it has often been difficult to see the big picture and how…
Cards & Payments: Customer Value You Must Create It and Measure It
Value creation is about understanding customer needs and wants and filling them at a price customers are willing to pay…
The Math of Business Growth
Generalship is largely the province of strategy and execution. Much has been learned from the Art of War and its…
Frame the Competition Before They Frame You
In developed markets we often take competition and how to compete for granted. Although marketing has been both my profession…