A fundamental ingredient of brand management is positioning. It is the process of how you make your brand relevant, competitive…
Category: Global Marketing
Credit Card Marketing Can Be More Fun Than Selling Soap
Both Credit Cards and Soap for the most part are commodities. With soap it is largely about the very expensive…
Banks Can Learn from Ducks
I recently visited Memphis and stayed at the Peabody Hotel. It is a grand facility with a rich history. Intrigued…
The 4 E's: Adding Fuel to the Marketing Mix
The 4 P’s of marketing was the brain child of Edmund McCarthy, a Notre Dame marketing professor and author. He…
Strategy Framework: Bringing Order to Disorder
Observing big and small businesses over the years it has often been difficult to see the big picture and how…