Both Credit Cards and Soap for the most part are commodities. With soap it is largely about the very expensive…
Category: Payments
The 4 E's: Adding Fuel to the Marketing Mix
The 4 P’s of marketing was the brain child of Edmund McCarthy, a Notre Dame marketing professor and author. He…
Candy and Credit
When I entered the banking industry some years ago (all right many years ago) I made a practice of looking…
Credit Card Lifecycle Management
The beauty of marketing credit cards lies in the dynamics of the product. Unlike selling soap the product is not…
Cards & Payments: Customer Value You Must Create It and Measure It
Value creation is about understanding customer needs and wants and filling them at a price customers are willing to pay…