Both Credit Cards and Soap for the most part are commodities. With soap it is largely about the very expensive…
Category: Credit
The 4 E's: Adding Fuel to the Marketing Mix
The 4 P’s of marketing was the brain child of Edmund McCarthy, a Notre Dame marketing professor and author. He…
Candy and Credit
When I entered the banking industry some years ago (all right many years ago) I made a practice of looking…
Starting a $4 Billion Business With Little Capital and A Lot of Creativity and Teamwork
Years ago two people came to my office to pitch an idea. That was to start a student loan business.…